Prospecting

Who to Target: VPs of Marketing and Founders at B2B SaaS Companies

Sep 14, 20265 min readBy Amit Yadav

Why titles matter

Marketing leaders and founders own the budget and the growth goals. Reaching them directly shortens the path to a real conversation.

Company signals to look for

Funding, revenue past $1M ARR, or a team of 10+ are practical signals that a company can invest in search.

Companies in B2B SaaS and AI also tend to compete on being found online, which makes organic traffic and GEO relevant.

Keep the list tight

A small, accurate list beats a huge, noisy one. Tight targeting improves reply quality and protects your sending reputation.

Amit Yadav

Amit Yadav

Founder, Yadu Media — pay-per-meeting lead generation for SEO agencies