Claim and fully optimize your Google Business Profile
This is the foundation. Every service area, category, photo, and business detail should be filled out completely and kept consistent with your website.
Build dedicated service + location pages
Instead of one generic 'Services' page, create individual pages for each core service in each major service area you cover. This helps you rank for specific, high-intent searches like 'water heater installation in [city]'.
Fix technical SEO basics
Page speed, mobile usability, and clean site structure all affect how well Google can crawl and rank your site. A technically slow site undermines even the best content strategy.
Earn and manage reviews consistently
Review volume and recency are ranking factors for local search. A simple, consistent process for requesting reviews after every completed job compounds over time.
Publish content that targets buyer questions
Content that answers real questions your customers search before hiring — cost guides, comparison posts, and process explainers — builds authority and captures search traffic at every stage of the buying journey.
